What It Means To Be You

A former lecturer of mine is an expert on brand management.  One of his key teachings was to be able to describe your brand position (i.e. what you want your brand to be/represent) in three words – no more, no less.  Don’t be tempted to increase it to 4 or 5 or more – 3 forces you to decide what is most important.  While it may seem odd to extrapolate his wisdoms on brand management to a personal level, I find it quite useful to think in these terms.  Our identity is our brand – we represent ourselves – so our ‘brand position’ is who/what we want to be.   Continue reading