As I posted a few weeks ago, I’ve been struggling a bit since almost finishing the Whole30. Alcoholic beverages are my weakness and I’m powerless to stop them once I’ve had them. Note: ‘once I’ve had them’. It’s because of this really important piece of information that I’ve decided to stop drinking.
I don’t drink a lot, but when I do, I want more. It’s a similar thing with chocolate (and I only eat 80% or more so it’s not just about the sugar here). My brain’s reward centre goes into overdrive and demands satisfaction. Unfortunately this is not one glass or one bite.
A former lecturer of mine is an expert on brand management. One of his key teachings was to be able to describe your brand position (i.e. what you want your brand to be/represent) in three words – no more, no less. Don’t be tempted to increase it to 4 or 5 or more – 3 forces you to decide what is most important. While it may seem odd to extrapolate his wisdoms on brand management to a personal level, I find it quite useful to think in these terms. Our identity is our brand – we represent ourselves – so our ‘brand position’ is who/what we want to be. Continue reading
As we are not too far into the start of a new year, a common topic of conversation is resolutions and it was a resolution made towards the end of last year that got me writing this in the first place. To be honest, I generally hate the kind you make on New Year’s Eve – they often involve alcohol (i.e. the giving up or lessening consumption of) but they tend to last only as long as the next function you attend where your friends/colleagues are drinking and all your good intentions fly out the window. Continue reading