A former lecturer of mine is an expert on brand management. One of his key teachings was to be able to describe your brand position (i.e. what you want your brand to be/represent) in three words – no more, no less. Don’t be tempted to increase it to 4 or 5 or more – 3 forces you to decide what is most important. While it may seem odd to extrapolate his wisdoms on brand management to a personal level, I find it quite useful to think in these terms. Our identity is our brand – we represent ourselves – so our ‘brand position’ is who/what we want to be. For me, this is to be Happy, Healthy and Strong. From here, I can then figure out how I want achieve these things. What makes me happy, healthy, strong? How can I do the things that make me happy, healthy, strong more often? Once I’ve decided on these three things, the choices I make in my life should be driven by them. They are my objectives. How I act, what I do, affects the achievement of these objectives. I found Adam Farrah’s post on this topic to be extremely thought provoking. One thing I realised that made me happy was trawling through the internet finding articles on how to be happy, healthy and strong – I wanted to make this hobby (obsession??) into something useful to me and hopefully others – and maybe even one day derive income from it. Not many people get paid to do what makes them happy. More people should be. Life’s far too short to spend it doing something that doesn’t make you happy, or worse – makes you miserable. All you have is NOW. What are you going to do with it? For some really good practical tips on how to be the person you want to be, check out this post by Marc and Angel.
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